Ohio Homebuilder connects with customers over baseball.

August 18, 2011

Uniontown, OH – It happened at a Toledo Mud Hens game. Wayne Homes invited homeowners from the Bowling Green office to join them for catered food, door prizes, gift bags and America’s favorite pastime. Over 100 people, including 24 Wayne Homes families, answered the call for baseball. Turns out, they would have shown up for reruns of I love Lucy to reconnect with their favorite builder.

“When you work so closely with someone to build them a home, you end up building a relationship along the way,” says Kim Elmore, Wayne’s Bowling Green Sales Manager. “The next thing you know, you’re friends.”

Of course it helps that the customers truly love their Wayne homes.  There is even a subgroup of homeowners known as “Raving Fans,” who consistently recommend the on-your-lot builder to anyone who will listen. There’s a financial incentive for any referral that turns into a homebuilding contract but, make no mistake, these are not fair-weather fans. They want others to know how surprisingly easy and surprisingly fun it is to build with Wayne Homes.

The personal relationships are a big part of that. On this particular evening, that meant customers felt an undeniable sense of fellowship with other customers and their common friends at Wayne.

Wayne homeowners Aaron and Jessica Siefring drove two hours and booked a hotel for a rare date night away from their four kids. That they got to reconnect with the Wayne Homes field manager who helped build their home and share their story with other Wayne customers was what made it worth the trip.

Raving Fan Len Sorrentino brought his neighbor, Ray Wandersleben, who had his home built via Wayne’s Sandusky office. They couldn’t wait to join in the conversation about their building experience and their beautiful homes. Ray and his wife are now Raving Fans, too.

On a clear summer night, the Mud Hens beat the Indianapolis Indians 4 to 2, Wayne Homes hits another homerun with their customers.

About Wayne Homes
The task of constructing a home from the ground up is made less daunting thanks to Wayne Homes’ four decades of experience, streamlined process and exceptional personal service. They help customers through every step — from home-site prep and financing to choosing from numerous combinations of floorplans, features and finishes. The result is a home of extremely high quality that perfectly suits the homeowner’s needs. Homes range from 1,300 to 3,500 square feet and from the $80s to $200s (plus land cost). Learn more about building a custom, energy-efficient home by dropping by one of the company’s eight model home centers or by visiting WayneHomes.com

 

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